Konnor Lindsey

Intro Hook Only one brand has the ability to travel through commercials. Thesis: Purpose Brand recognition  Effectiveness Loud noises and screaming to attract the audience Uses Terry Crews as a male model as a way to promote manliness Use of pathos, logos, ethos Body Purpose The hook Terry Crew storms through a wall into another commercial to promote old spice To hook the audience, Terry starts screaming with explosions going off in the background Then the promotion of Old Spice Says to buy Old Spice over the dryer bars  Woman agrees that people should buy Old Spice instead of the dryer bars Effectiveness Pathos Explosions and screaming appeal to the audience's emotions and and keeps them interested Ethos Manliness of Terry Crews leads people to believe that if they use this product, they will be as manly as Terry Crews Logos By going through a wall on a jet ski, this appeals to the audience in that the product is so good that i...

https://www.youtube.com/watch?v=Oc4QdfatdVM The old spice commercials include ethos, pathos, and logos equally the same. The ad makes the audience, primarily men, believe that if they use old spice, they can look like Terry Crews as well. This appeals to the ethos part of the ad where men desire to look like Terry Crews. This ad also uses logos throughout. When Terry Crews flies through a wall, on a jet ski, he says that he can travel through commercials. The ad starts out as Bounce Dryer Bars, then Terry Crews invades the commercial. This leads the audience t\into believing that if a product can travel through commercials, then it's worth buying. Lastly, this commercial uses logos. In the ad, there are explosions and yelling that grab the audience's attention emotionally. Throughout the ad, Terry Crews keeps the audience hooked through his constant yelling about how much power old spice evokes.