Speech outline


  • Intro
    • Hook
      • Only one brand has the ability to travel through commercials.
    • Thesis:
      • Purpose
        • Brand recognition 
      • Effectiveness
        • Loud noises and screaming to attract the audience
        • Uses Terry Crews as a male model as a way to promote manliness
        • Use of pathos, logos, ethos
  • Body
    • Purpose
      • The hook
        • Terry Crew storms through a wall into another commercial to promote old spice
        • To hook the audience, Terry starts screaming with explosions going off in the background
      • Then the promotion of Old Spice
        • Says to buy Old Spice over the dryer bars 
        • Woman agrees that people should buy Old Spice instead of the dryer bars
    • Effectiveness
      • Pathos
        • Explosions and screaming appeal to the audience's emotions and and keeps them interested
      • Ethos
        • Manliness of Terry Crews leads people to believe that if they use this product, they will be as manly as Terry Crews
      • Logos
        • By going through a wall on a jet ski, this appeals to the audience in that the product is so good that it is able to travel through commercials and promote Old Spice instead
  • Conclusion
    • Old Spice commercials promote their brand very effectively 
      • Use of Screaming and explosions 
      • Going through a wall
      • Ideal manliness of Terry Crews

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