Speech outline

• Intro
• Hook
• Only one brand has the ability to travel through commercials.
• Thesis:
• Purpose
• Brand recognition 
• Effectiveness
• Loud noises and screaming to attract the audience
• Uses Terry Crews as a male model as a way to promote manliness
• Use of pathos, logos, ethos
• Body
• Purpose
• The hook
• Terry Crew storms through a wall into another commercial to promote old spice
• To hook the audience, Terry starts screaming with explosions going off in the background
• Then the promotion of Old Spice
• Says to buy Old Spice over the dryer bars 
• Woman agrees that people should buy Old Spice instead of the dryer bars
• Effectiveness
• Pathos
• Explosions and screaming appeal to the audience's emotions and and keeps them interested
• Ethos
• Manliness of Terry Crews leads people to believe that if they use this product, they will be as manly as Terry Crews
• Logos
• By going through a wall on a jet ski, this appeals to the audience in that the product is so good that it is able to travel through commercials and promote Old Spice instead
• Conclusion
• Old Spice commercials promote their brand very effectively 
• Use of Screaming and explosions 
• Going through a wall
• Ideal manliness of Terry Crews